WHO is NEXT

At NEXT, we reVitalize your marketing from the inside out. We have a proven marketing methodology and production process that positions your business distinctly in your marketplace.

We have been doing this for 20+ years and were early adopters of online platforms giving us a unique perspective and amazing results for our clients. We ultimately create your BRAND CHATTER™ - the conversations you want people to have about your products and or services. We strategically create, design and implement your marketing tools that grow your business and BRAND CHATTER™.

NEXT offers three areas of service to provide businesses of all sizes strategic and effective marketing solutions:

Strategic Marketing, Consultation and Planning

What makes NEXT distinct is our approach to successfully market businesses today. NEXT does much more than just create innovative and beautiful marketing, lots of agencies can do that! NEXT reVitalizes business marketing from the inside out. The NEXT team looks at the business service and products and creates a creative design and marketing strategy that positions the solutions to the ideal clients so the business is needed (not just desired)! We utilize our proven marketing methodology (4 Marketing Zones), our critical MAP (Marketing Action Plan) and our amazing team of strategists to differentiate your business and provide you with YOUR distinct marketing strategy to success. Marketing Consultations are available in a variety of formats - Marketing Magnifier Intensive Sessions, Weekly Marketing Consultations and Corporate Consultation Projects.

• Marketing ReVitalization
• Strategic Marketing Action Plan
• Marketing Model
• Key Messaging
• Operations and Systems Analysis Recommendation
• Value Positioning
• Marketing Channel Matrix Selection & Priorities

Production Agency of Choice (Marketing, Design, Development)

We are grateful to have become the Production Agency of Choice for many of our clients who require an external dedicated marketing team. We are committed to our client’s brands (we become their brand champions) and create and manage their marketing programs for 3 months, 6 months or a year. We always begin the process to ensure a mutual affinity by creating a specific and detailed Marketing Action Plan (MAP). In the MAP, we create or refine the overall marketing strategy for the brand and then recommend all associated marketing programs and appropriate channels for distribution (print advertisements, social media, website, search marketing, radio, broadcast, outdoor, other). Production Agency of Choice services are ideal for the marketing director or business owner who wants our expertise and marketing direction available to them at all times. Our Extensive NEXT Certified production team services include:

• Corporate Identity/Logo Design
• Business Card Design
• Stationery Design
• Leave Behind Postcard Marketing Strategy and Design
• Direct Mail Marketing Strategy and Design
• Product/Service Print Marketing Design
• Website Marketing Strategy, Design and Development
• eMarketing Strategy and Design
• Traditional Media Strategy and Design
• Social Media Brand Strategy and Elements Design
• Vehicle Graphic Signage Design
• Graphic Design
• Web Development
• Print Design
• Search Engine Marketing & Optimization
• Website Design
• Copywriting
• Information Architecture
• Social Media Branding
• Media Buying
• Logo Design

Education & Events (BRAND CHATTER™, Experience Marketing)

At NEXT it is important for us to share our research, experience, results and perspective to help business owners adopt the key marketing practices that work! In today’s world, marketing has many considerations and complexities beyond traditional marketing textbook thinking. Not only do businesses need to create compelling and effective messaging for their business, they need to know how to create it and how to extend it to others in multiple channels. We create our clients’ BRAND CHATTER™ - the business model to successfully create, promote and engage conversations about your product, services or brands. Our mastery is best utilized in designing strategic marketing for our clients who want to create, monitor and measure their BRAND CHATTER™.

Typical BRAND CHATTER™ clients have a specific need we are fulfilling:

• Strong requirement to be the market leader
• Desire to be perceived as innovative and unique
• Mandate to revitalize a legacy or older brand/business
• Urgency to differentiate business services from the industry standard
• Assistance in re-packaging company services and product offers
• Commitment to align company positioning and products/service offers to be sustainable, relevant and viable
• Assess current structure operations and market presence to restructure and rebrand company
• Position and promote company to win business awards

BRAND CHATTER™ Modeling process has four phases:

1. Creation
2. Expression
3. Monitoring
4. Measurement

With over 20 years' experience in creating and executing effective marketing projects, our NEXT Certified team works with a very organized timeline to make the process enjoyable, creative and effective. Anyone can basically design a marketing piece, but it takes skill and experience to emphasize your services with content to promote action and get results!

Contact our team or learn more about our client work and services on the NEXT website.